Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders. The studio offers a range of established content products

Branded content campaign creation

Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Social Media Posts, Press Releases

Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos

Content Studio

Voices: Digital

  • A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
  • High resolution PDF copy for distribution
  • Voices program: $3,250

Views: Digital

  • An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
  • Category takeover on website with a full concentration on the Voices brand
  • High resolution PDF copy for distribution
  • Views program: $3,250

Survey and Ebook: Digital

  • Connect with our subscribers via a custom survey to learn more about the industry’s sentiments on particular topics.
  • Create a survey on business challenges to gain insights that can help your company.
  • Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program.
  • The results will be shared with our audience and promoted as part of the program.
  • $18,000 per survey
  • SENTIMENT SURVEYS KEYS TO SUCCESS
    • Development of high level multiple choice questions that can be posed to the entire industry audience 
    • Questions designed to assess an industry sentiment (rather than present a statistical analysis)
    • Questions that will net results and present clearly via e-book
    • Question development is collaborative and all questions are subject to WTWH approval

Social Media: Digital

  • The Content Studio team offers turnkey social media campaign management on Meta
  • After a kick off call, the Content Studio team will generate copy options. The sponsor may choose two copy variants and provide two art variants
  • The Content Studio team will customize an audience based on the brand’s audience, lookalikes, and other qualified individuals, publish the campaign, monitor performance, and moderate comments
  • Each campaign must run for two months to allow Meta enough time to spend the budget
  • Sponsors must have Facebook pages and must give the Content Studio team access to tag the brand on Facebook
  • Impressions are guaranteed with a minimum of 50,000 impressions
  • Package cost: $3,500 campaign fee + $15/m CPM

Event Brief: Digital

  • The Content Studio creates a follow up to a virtual or live event panel
  • This is for event sponsor based on an event panel including 3–5 pages (1,200-1,700 words) written by the Content Studio team
  • Includes design graphics by our art team, speaker bios submitted by the sponsor, and one email promotion
  • Event Brief program: $6,500
  • Link to example

White Paper: Digital

  • Includes interview with one subject matter expert
  • Written by the Content Studio team and designed by our art team in PDF format
  • 1,200-1,500 words
  • Includes customer supplied imagery
  • PDF can be used for lead generation and brand recognition
  • Includes one email promotion to our list and any gated leads generated
  • White Paper program: $7,500
  • Link to example

Web Exclusive: Digital

  • Highlight your company’s expertise in a 500-word thought leadership article created by the Custom Studio
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: CRB/CRC: 50+
  • Web Exclusive program: $7,500
  • Link to example

The Big Story: Digital

  • Highlight your company’s expertise in a 1,000-word thought leadership article created by the Custom Studio
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and features your brand’s photography
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation
  • Content will be optimized based on performance throughout the promotional period
  • Guaranteed email leads: CRB/CRC: 50+
  • The big Story program: $8,200

Slideshow: Digital

  • The slideshow highlights your company’s expertise in a graphic-forward format
  • Includes 4–10 slides written and optimized for our audience by the Content Studio team
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and includes banners and total share of voice on page
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation
  • Content will be optimized based on performance throughout the promotional period
  • Guaranteed email leads: CRB/CRC: 50+
  • Slideshow program: $7,000

Webinar Brief: Digital

  • A 2-page co-branded webinar brief of 600 words created by the Content Studio and based on a recorded webinar
  • The brief will be designed in pdf format and will be hosted via landing page perpetually
  • Promotional packages available
  • Webinar Brief program: $8,500

Sponsored Premium Report: Digital

•This long-form gated report allows your company to sponsor a custom research report.
•The content combines16 pages of editorial research with an 8-page sponsored segment including a mix of copy and full-page ads.
•Content is written by the Content Studio.
•Topic of the report to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
•Your company is listed as the report sponsor on the front of the report.
•Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
•PDF will also be provided to your company.
•Sponsored Premium Report program: $19,000

Sponsored Editorial Report

This long-form gated report allows your company to sponsor one of our magazine’s blockbuster editorial reports.
•The report will combine the full report from our print magazine with eight pages of sponsored content including a mix of copy and full-page ads in PDF format.
•Content is written by the Content Studio.
•Your company is listed as the report sponsor on the front of the report.
•Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
•PDF will also be provided to your company.
•Sponsored Premium Report program: $19,000

Product Video: Video

  • This dynamic and engaging video type showcases the
    unique features and benefits of your product while driving brand
    awareness.
  • We expertly capture the essence of your product utilizing dynamic camera angles, smooth transitions, and captivating visuals to show
  • Contact your sales rep for pricing details

Client Testimonial: Video

  • These videos are a powerful tool to build trust, credibility and social proof of your brand
  • We will showcase individuals who have experienced firsthand the value and benefits of your product, service, or brand
  • Through compelling storytelling, we carefully craft a narrative that highlights the journey
  • Contact your sales rep for pricing details

Corporate Overview: Video

  • Videos that effectively communicate your brand’s story, mission, and key messages to your target audience.
  • We work with you to identify the most important aspects of your company story that you want to convey to your
    audience
  • Whether it’s showcasing your state-of-the-art facilities, or highlighting your innovative products
    and services, these videos bring your company to life on screen

Vendor Directed Q&A: Print

  • A one-page thought leadership story in our print magazine, including up to 500 words of copy written by our Content Studio team and a visually appealing layout designed by our art team.
  • Features your company’s imagery
  • Includes 1 SME interview
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.
  • Vendor Directed Q&A program: $6,950

Two-Page Featurette: Print

  • A one-page thought leadership story in our print magazine plus a facing ad page
  • Content is written by our Content Studio team, and the copy page is designed by our art team and may feature the company’s imagery
  • The facing ad page is supplied by the sponsor
  • Includes a digital version, which lives on our site perpetually, one email send, and any email leads gathered from that promotion
  • Two-Page Featurette program: $9,400

Four-Page Featurette: Print

  • This graphically forward print feature includes three pages (1,000–1,200 words) written by our Content Studio team and designed by our art team, as well as a full-page ad supplied by the sponsor
  • The gate-fold format is printed on heavier paper stock than other magazine pages and creates a strong visual and tactile impression on readers
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion
  • Four-Page Feature program: $13,500